Bright Silicon Technologies
Branding | Visual Design
Bright Silicon Technologies is an early stage MEMS startup. They were gaining increased interest from investors and business partners. They needed a modern, clean brand that showcases the company’s innovative technology. I updated the branding, website, and collateral.
Project Overview
Bright Silicon Technologies had a simple MVP brand and website, like most early stage startups. My role was to update the visual design while keeping the essential DNA of brand intact. I started by refining the logo and creating a simple branding guide. Next, I created an updated website. Like most new companies, they did not have a large graphic asset library or marketing copy. I sourced a brand copywriter who worked with them to create a new mission statement and define company values, as well as explaining the company and technology in an accessible way. I also sourced graphics to help aid in the visual explanation of the brand. The new website and branding reflect the company’s innovative technology and forward thinking, pulling in colors, shapes, and textures relating to the product.
