Goal

Challenges

Provide eye catching flyers for an upcoming trade show that positioned Vaga as the cutting edge technology company they are. The old brand was very dated, and we wanted to bring the company’s visual language into the future. As the trade show was coming up fast and the flyers needed to be printed, the turn around time was very quick. I took the existing flyer designs that contained important technical information and created clean, easily readable versions that pop.

There were no design files provided - just JPEG photo copies. The flyers contained a lot of text - important technical information and complex tables. Additionally, there were no provided graphics. We only had low res JPEG images pulled from the website to work with. I created editable files in InDesign with cleaner tables to make them easier to read. I created new technical illustrations in Illustrator so they are editable vectors. I considered the best use of the graphics we had available and incorporated them into the design effectively.